Last 30 Days
Total Investment
$124,500
12%
vs previous period
Total Revenue
$348,250
24%
vs previous period
ROI Percentage
280%
15%
vs previous period
Cost per Conversion
$9.68
3%
vs previous period
ROI Trends
Campaign ROI Comparison
| Campaign | Investment | Revenue | ROI | Conversions | Cost per Conversion | Status | Actions |
|---|---|---|---|---|---|---|---|
Summer CollectionJun 15 - Jul 15 |
$42,500 | $138,125 | 325% | 3,245 | $13.10 | Completed |
|
New ActivewearJul 1 - Jul 30 |
$28,750 | $75,680 | 263% | 1,876 | $15.32 | In Progress |
|
Eco FootwearMay 1 - May 31 |
$35,000 | $92,750 | 265% | 2,650 | $13.21 | Completed |
|
Holiday SpecialNov 15 - Dec 25 |
$50,000 | -- | -- | -- | -- | Scheduled |
|
ROI by Platform
310% ROI
245% ROI
YouTube
285% ROI
TikTok
325% ROI
ROI by Content Type
Video Content
340% ROI
Image Posts
265% ROI
Live Streams
295% ROI
Stories/Reels
315% ROI
ROI by Age Group
| Age Group | Investment | Revenue | ROI |
|---|---|---|---|
| 18-24 | $28,500 | $92,625 | 325% |
| 25-34 | $42,000 | $126,000 | 300% |
| 35-44 | $35,000 | $87,500 | 250% |
| 45+ | $19,000 | $42,125 | 222% |
ROI by Location
| Region | Investment | Revenue | ROI |
|---|---|---|---|
| North America | $58,500 | $175,500 | 300% |
| Europe | $32,000 | $89,600 | 280% |
| Asia Pacific | $24,000 | $62,400 | 260% |
| Other Regions | $10,000 | $20,750 | 208% |
Top Performing Influencers by ROI
| Influencer | Platform | Investment | Revenue | ROI | Engagement | Conversions | Actions |
|---|---|---|---|---|---|---|---|
Sophia Martinez@sophiastyle |
$8,500 | $34,000 | 400% |
|
845 | ||
Alex Johnson@alexfitness |
YouTube | $12,000 | $45,600 | 380% |
|
1,245 | |
Emma Wilson@emmastyle |
TikTok | $7,500 | $27,750 | 370% |
|
925 | |
David Chen@davidtech |
$6,500 | $22,750 | 350% |
|
685 | ||
Olivia Parker@oliviabeauty |
$9,000 | $30,600 | 340% |
|
765 |
ROI Forecast
Projected Investment
$185,000
Next 3 monthsProjected Revenue
$518,000
Next 3 monthsProjected ROI
280%
Next 3 monthsROI Optimization Recommendations
Influencer Allocation
Reallocate 15% of your budget from underperforming influencers to top performers to increase overall ROI by an estimated 18%.
Content Type Optimization
Increase video content allocation by 20% and reduce static posts to improve engagement and conversion rates.
Audience Targeting
Shift 25% of budget to target the 18-24 age demographic which shows highest conversion rates and ROI potential.
Campaign Timing
Adjust campaign scheduling to focus on peak engagement times (Tue-Thu evenings) for a potential ROI increase.