Determining your rates depends on several factors:
- Audience Size: Your follower count across platforms
- Engagement Rate: How actively your audience interacts with your content
- Content Quality: The production value and creativity of your content
- Niche: Some industries command higher rates than others
- Exclusivity: Whether the brand wants exclusivity in their category
- Usage Rights: How and where the brand can use your content
- Content Type: Video content typically costs more than photos
As a general benchmark, many influencers use the "$100 per 10K followers" rule as a starting point, but this varies widely. Our platform provides rate benchmarks based on data from thousands of collaborations to help you price competitively.
You can set different rates for different content types in your profile, and you always have the opportunity to negotiate with brands before accepting a collaboration.